Billie
Billie
Client
Billie
Agency
Cerulean Consulting Group
Deliverables
Branding • Social Media • Digital Assets
Contribution
Lead Graphic Designer for Branding, Social Media, and Digital Assets
Project Overview
Billie came to us with the goal of streamlining their brand across multiple platforms to better communicate their mission and values. As a brand that stands for body positivity, inclusivity, and empowerment, they needed cohesive visuals that would unify their messaging across digital and social platforms. Our role was to refine their branding across digital platforms and create ready-to-use digital assets that aligned with their brand’s bold, fun, and inclusive identity.
Problem
Billie needed to streamline their branding to create a consistent and impactful visual identity across various platforms. Their previous branding efforts had resulted in inconsistencies, particularly across their digital presence. With plans to explore new ways to engage their audience, such as through festival activations, they needed a cohesive, flexible branding system that could support their growth in both digital and live event environments.
Key Challenges:
Brand Consistency: Billie struggled with maintaining a unified brand identity across their digital assets and social media platforms. Their brand message of empowerment and body positivity was getting lost in fragmented visuals and inconsistent branding.
Solution
To address Billie's need for a cohesive, scalable brand identity, we delivered a comprehensive solution that tackled both their digital branding challenges and their ambitions for future event activations.
Brand Cohesion Across Digital Platforms: We began by refining Billie’s brand identity to ensure a consistent message and visual presence across all platforms. This included creating a detailed brand style guide that covered logo usage, typography, and a custom color palette to maintain brand cohesion across social media, digital ads, and email campaigns.
Social Media and Digital Asset Overhaul: We designed flexible, easy-to-update social media templates tailored for Instagram, Facebook, and Pinterest. These templates were built to accommodate evolving campaigns while maintaining a strong visual identity, making it easier for Billie to communicate their message across platforms.
Brand Design
The first step in elevating Billie's brand was developing a comprehensive and cohesive branding style guide. Billie’s brand needed to reflect its bold yet playful identity, so we focused on creating a design that felt fun, inclusive, and empowering while being versatile enough to translate across multiple platforms.
We refined Billie's visual identity by incorporating a bright, gender-neutral color palette, simple yet impactful fonts, and minimalist design elements. These choices aligned with the pro-body-hair messaging of the brand while maintaining a modern and approachable feel. Our goal was to create a brand style that would be easily recognizable and could adapt to both digital and physical environments.
Key Features:
Logo Usage: Detailed guidelines on how to use the primary and secondary logos, ensuring brand consistency across different media.
Color Palette: A vibrant, inclusive color scheme that embraces Billie's fun and energetic vibe while maintaining gender neutrality.
Typography: Easy-to-read, clean serif font that reinforce the brand’s approachable and empowering messaging.
Design Elements: A collection of minimalist design accents that can be used across various platforms to maintain brand cohesion while keeping the visual style playful and fresh.
Social Media
Once the brand identity was solidified, the next step was to enhance Billie's presence across social media platforms. Social media is a critical touchpoint for Billie’s audience, and they needed templates that were both visually engaging and easy to update. We provided a suite of customizable templates that allowed Billie to maintain a consistent look while adapting to various campaign needs and social media formats.
Key Features:
Customizable Templates: Templates for Instagram, Facebook, and Pinterest, designed with flexible layouts to allow for different types of content such as product highlights, promotions, and testimonials.
Platform-Specific Designs: Tailored templates for posts, stories, and ads, ensuring optimized display and performance across each platform.
Consistent Branding: Each template followed the brand’s style guide, maintaining visual consistency across all platforms while allowing Billie to communicate with their audience in a visually impactful way.
Digital Assets
In addition to social media, Billie needed a variety of digital assets to support their ongoing marketing campaigns across emails, websites, and other touchpoints. Our team delivered high-quality, versatile digital assets that aligned with the newly developed brand identity, providing Billie with the tools to execute their marketing strategies seamlessly.
Key Features:
Email Templates: Customizable, mobile-responsive email templates to highlight products, promotions, and customer testimonials while increasing engagement.
Digital Ads: A cohesive suite of digital ads was crafted for multiple platforms, optimized for high performance and brand consistency across different sizes.
